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Campaigns on Social Media comes with great reach and effectiveness. Before setting up, identify your objective for the same, as to what is the action you want people to take when they see your ads. Social Media offers three categories: awareness, consideration, and conversion. Your strategy will play a crucial role in defining it. Suppose you have a content-first strategy, video is currently the most effective type of Social Media content. You could run specific campaigns with the video views objective.

Understand the nuances of Social Media Insights that offers some great analytics for pages. Monitor your posts regularly. If you see a surge in likes and follows or a drop-off, track what you’ve posted recently and try to understand the reason for the trend.